mindgraffiti

From reading the blogs kept by other designers, I know that this subject is normally taboo. However, the cattle industry expects transparency in pricing from their advertising agencies, so this is a well-covered subject whenever we get orders in for projects.

It is no easy task to say, “Your web site will cost X number of dollars,” because prices vary from one project to another, depending on the demands and expectations of our customers. Obviously a more complex project equals more money required to build it. What my clients do not understand is just how inexpensive our service are when compared to other advertising agencies.

This is our current pricing structure and fees.

Building a website:
3 Comps to choose from - free
$100 per main page built
$20 per “break-off” page
$35 an hour to put content into site

E-mailed advertisements:
2 kinds available: e-lists, which are full-length e-mailed ads, and banner blasts, which are small banner ads grouped together and sent as one e-mailed ad.

E-Lists:
Custom designed e-list, sent once - $250 each
Camera-ready art, sent once - $185 each
Custom designed e-list that will be sent two or more times - $185 each

Banner Blasts:
All Banner Blasts are custom designed.
Banner Blast that links to your website, sale book, or camera-ready ad - $45
Banner Blast linking to an ad we previously designed - $185
Banner Blast linking to a newly designed full page ad - $250

Building an online sale book:
Posted to your website - $100
Posted to our Sale Books page - $300
Buy a printed Sale Book and receive the online version free!

I disagree with the last one, but Angus Association members receive many of our services as perks, starting with very low prices for building a website and not exactly ending with the free online sale book. We are not considered a necessity to the Angus Journal, yet. I am hoping the projects we are currently developing will help change that attitude. No, sorry, I can’t elaborate on those just yet.

Banner Ads
Advertised on AngusJournal.com or AngusBeefBulletin.com - $275 per month
Advertised on a Real-Time Coverage site - $150 per event

Most of this basic information can be found on the Web Services Rates Page. With my next post, it will be a discussion of the prices left off of the Rates page.

Related Posts:

• Pricing a Project, part 2