June 26th, 2008
What if…
Sometimes I can’t help myself. What if?
- …the Web Services department managed all of the web sites? Certified Angus Beef, AngusSource, National Junior Angus Association, Angus Foundation and more.
- …the Web Services team was given the time and resources needed to truly be a useful service to our Angus breeders?
- …we had the time to develop and market mobile ads?
- …we had the time to build a working online-only sale book for breeders?
- …we were able to access the raw data powering the Angus Association?
- …we had permission to manipulate it into something more meaningful and useful for our breeders?
- …the departments/company/child companies actually worked together, as a whole entity, instead of independent little factions?
- …the Angus e-Classifieds didn’t suck and we marketed it as a selling tool?
- …the IS department and Web department played nice, and developed an easy-to-use shopping cart, so our breeders could sell their embryos, semen straws, certificates and miscellaneous wares online?
- …we were trusted to do our jobs to the best of our abilities, instead of mistrusted and micromanaged?
Well, then…
- …our talents could really shine.
- …breeders would value our services.
- …we’d be on the leading edge, creating new products.
- …we’d help ease the Special Services department’s burden.
- …fresh insights would reveal themselves.
- …breeders could use their data as a tool, not just as a bragging point.
- …information would flow freely from one section to the next.
- …we’d generate hands-free sales revenues.
- …web sites would be tangible and relevant, when translated into money in pockets.
- …we’d be Google.
What could you accomplish, if red tape didn’t exist? What have you accomplished, despite it all?
Tags: pipe dreams, reflection
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